Milan. Fashion Week. June 2026.

After Pitti Uomo I stayed in Italy and headed to Milan for the summer fashion week. This time I made a conscious choice to attend less. Not because I didn’t want to see more, but because I’ve learned that two events that genuinely give you something are worth more than ten that pass you by.

That’s exactly how it turned out.

Ralph Lauren held his show at his Milanese palazzo — a private mansion in the heart of the city that the brand has occupied since the 1990s. The place sets the tone before anything even begins. This isn’t a faceless exhibition hall. It’s a space with character and history where every detail serves the whole picture.

The collection was exactly what I expected — and still managed to make an impression. The combination of textures, the play of colour, that individuality which has always set Ralph Lauren apart from everything else. This is a brand that has been saying the same thing for decades — that style is a way of life, not a collection of pieces. And every time you see it in person, you understand how convincing that becomes when it’s done with this kind of consistency and this kind of belief in your own philosophy.

I left with a feeling that’s hard to describe precisely — somewhere between inspiration and confirmation. Confirmation that working in your own direction, without looking at what everyone else is doing, is the only path that makes sense.

The Dunhill presentation took place at Villa Mozart — one of those Milanese addresses that don’t announce themselves but are immediately understood by those who understand. The villa was designed by Piero Portaluppi and is recognisable from the outside by its ivy-covered facade. Inside it’s quiet, intimate, very British.

Creative director Simon Holloway is building Dunhill around an idea that resonates with me deeply — the British gentleman not as an archaic image but as a living character. This time the collection spoke about two poles of British style — aristocratic and rock and roll. Windsor elegance and the effortless nonchalance of Bryan Ferry and Charlie Watts. Formal and informal in one wardrobe, without conflict between them.

This appeals to me — both as an idea and as execution. Because it’s exactly what I think about in my own work. Style that doesn’t ask you to choose between elegance and yourself.

There’s a temptation during fashion week to go everywhere and see everything. I’ve been through that. But over time you understand that volume doesn’t equal depth. Two events that align with your philosophy give you more than ten that are simply interesting.

Ralph Lauren and Dunhill are brands that build not collections but a point of view. Slowly, consistently, without noise. That’s exactly what I came to see. And that’s what I’m bringing back to my work — not specific silhouettes or colours, but a strengthened understanding of why you do what you do and how to do it right.

At Elety we help men build exactly that kind of style — not surface-level, not trend-driven, but their own. The kind where a man feels like himself. On our website you’ll find a detailed description of each service — choose the one that suits you. We’ll be happy to help.