Why I Love Summer Pitti More Than Winter
If I had to choose — the summer edition is my favourite. There’s more colour, more warmth, and no need to pack half a wardrobe just to survive a Florentine January. In summer the clothes are lighter and the looks are more interesting.
Though this year I ran into the other side of summer — genuinely exhausting heat, around 35 degrees, with no real break from it. I’d personally choose the first days of June, the way it used to be — the temperature is usually a bit lower then and easier to handle.
A Place Worth Watching
Every time I come to Pitti I remind myself why it matters. During the festival, this is one of the largest gatherings of genuinely well-dressed gentlemen anywhere — all in one place, at the same time. It’s not just a trade fair. It’s a dense concentration of ideas, silhouettes, and details you keep noticing for months after you’ve left.
I don’t walk through the Fortezza just to look at brands. I walk to watch people. How they put things together, how they wear what they wear, which details they choose. This is where I draw inspiration every single time — and it’s never the same twice.
Day One
On the first day I wore a look I love.
A raspberry-coloured safari jacket — I designed it myself, and this was the first time I wore it in public. Underneath — milky-white trousers in a new fabric I’ve genuinely fallen for, one that holds its shape and stays light at the same time. And to finish it off, a brown linen shirt.
The look turned out exactly the way I’d pictured it. Colour, fabric, silhouette — all of it came together. This happens to me almost every time — my whole wardrobe is built on that feeling, putting something on and immediately knowing it’s right.


Day Two
Day two was a partial one for me — I had to head to Milan for a shoot, so I had less time at Pitti than I would have liked.
But I still put together a look I enjoyed. A blue linen suit, two-and-a-half button, with patch pockets and darts on the back — details that make a suit feel alive rather than just functional. Underneath — an olive-green linen shirt. This look is calmer, but it has its own character.
It’s worth saying here — I don’t put together looks for Pitti to stand out or make an impression. I create them for myself, and I keep wearing the same pieces in everyday life afterwards. These aren’t outfits for one day and one photo. They’re part of my actual wardrobe, the one where I feel like myself — in Florence, in Milan, at home, anywhere.
Friends and What Stays After
I was glad to see all my friends — people I don’t see that often, but with whom it’s always easy to pick the conversation back up as if no time had passed. That’s probably the part of Pitti that stays with you longest — not the clothes, not the brands, but those conversations and those faces.
Already looking forward to the next one.


Finally
Every time, Pitti reminds me why I do what I do. Seeing that much considered style in one place is the best professional recharge there is. Trips like this are exactly where the ideas come from that I later bring into my work with clients at Elety.
If you want to work on your own personal style — our website has a detailed description of each service, choose the one that suits you. We’ll be happy to help.
Quote of the Week
Style is knowing who you are, what you want to say, and not giving a damn.
Gore Vidal
Fact in the Spotlight
The word “safari” comes from Swahili and literally means “journey.” The safari jacket as a garment emerged in the early 20th century in East Africa, worn by European travellers who needed light, breathable clothing with practical pockets for expeditions. Today it’s one of the few wardrobe pieces that’s made the journey from field gear to high fashion without losing its essence.
That’s all for today. See you on Saturday next week!
Yours sincerely, Anton Masko










