We analysed our articles and found that you like to read stories about brands. We’ve decided to share one with you each month and hope you enjoy it. Today we would like to tell you about Rolex.
The History of Rolex: A Legacy of Innovation
Founded in London in 1905 by Hans Wilsdorf, Rolex has always been about pushing boundaries. Wilsdorf originally set out to create accurate wristwatches, a rare goal at a time when pocket watches were the norm. In 1919, he moved the company to Geneva, Switzerland, where Rolex flourished. In 1926, Rolex introduced the *Oyster*, the first waterproof wristwatch, changing the face of watchmaking. With each new invention, from the first automatic movement in 1931 to innovations in chronometers, Rolex established itself as a brand dedicated to precision, durability and luxury.
A Rolex is not just a watch. It’s an investment in timeless craftsmanship.
The New York Times
Rolex Philosophy and Values: Craftsmanship and Endurance
Rolex’s philosophy is to produce watches of the highest quality and durability, built to withstand extreme conditions, from the depths of the ocean to the heights of Mount Everest. Every Rolex watch undergoes a rigorous production process involving hundreds of steps. As well as durability, Rolex also emphasises timeless elegance and understated luxury. Unlike trends that come and go, a Rolex is designed to last for generations, embodying values of heritage and excellence that resonate with the modern gentleman. The focus is on refinement, not flash, making each piece a statement of subtle sophistication.
Rolex is a brand synonymous with perfection. It’s a statement of ambition, of the desire to be the best, and to show that you value quality above all else.
Forbes
Who Wears a Rolex? The Target Audience
Rolex’s target audience has always been people who appreciate quality, heritage and distinction. Its appeal spans generations, from young professionals to seasoned collectors. Over the years, Rolex has attracted cultural icons, explorers, athletes and entrepreneurs – all men who appreciate the brand’s blend of functionality and elegance. Owning a Rolex is more than owning a watch; it’s about joining a community of like-minded individuals who recognise the importance of classic style and fine craftsmanship.
The Rolex brand doesn’t just attract attention. It commands respect.
GQ Magazine
The Popular Models: An Overview of Rolex Icons
Rolex offers an impressive lineup of models, each designed with unique qualities for different lifestyles. Here are a few of the most iconic:
Rolex Submariner: Originally launched in 1953, the Submariner is perhaps Rolex’s most recognizable model, combining durability with refined aesthetics, perfect for both underwater and formal settings.
Rolex Datejust: A classic dress watch introduced in 1945, the Datejust is known for its elegant design and functional date display—a perfect choice for a sophisticated look.
Rolex Daytona: Built for racing, the Daytona was launched in 1963 and remains popular among enthusiasts for its performance and sleek style.
Rolex Explorer: Inspired by adventure, the Explorer is a favorite of those who value resilience, making it ideal for active lifestyles.
Each model reflects Rolex’s commitment to excellence and offers a unique way to express personal style, ensuring there’s a model for every discerning gentleman.
Rolex watches are not just about telling time—they represent a sense of achievement.
Financial Times
Anton's viewpoint
I’m not a big fan of the brand, and the models I like aren’t the most popular, but the history and philosophy of Rolex really impresses me and I have a lot of respect for the brand. If you asked me if I’d like to be a part of that history, I’d say yes without hesitation and I’d be honoured. My favourite model is the Rolex Cellini Gold with Leather Strap.
The Cellini model was introduced by Rolex in the 1960s and quickly became a symbol of elegance and refined style. The name “Cellini” was chosen in honor of the famous Italian artist and sculptor Benvenuto Cellini, whose works represent harmony and beauty, which perfectly reflects the philosophy of the collection. Unlike other Rolex models, the Cellini features a more classic and minimalist design, making it an ideal choice for those who appreciate subtle elegance and style.
Rolex is more than just a brand—it’s a legacy, a philosophy, and an essential symbol of gentlemanly elegance. Whether you’re a seasoned collector or exploring high-quality watches for the first time, a Rolex speaks to the timeless values of sophistication and endurance.
Fact in the Spotlight
One of the most expensive Rolex watches ever sold is the Rolex Daytona “Paul Newman”. This particular model, owned by actor and racing driver Paul Newman, sold at auction for a record-breaking $17.8 million in 2017. The watch is a rare version of the Rolex Daytona with a unique “exotic” dial, and its connection to Newman, who was known for wearing it during his racing days, greatly increased its value.
Another notable mention is the Rolex 6263 “The Unicorn”, which is the only known example of a white gold Rolex Daytona. It was sold at auction for $5.9 million in 2018, making it one of the most expensive Rolex watches ever sold at the time.
Quote of the Week
True friendship is a rare treasure.
Cicero
That’s all for today. See you on Saturday next week!
Yours sincerely, Anton Masko
