Pitti Uomo 108. How it was.
It feels like I was just getting ready for the trip and telling you about my plans for Pitti Uomo 108. And now, here I am, sitting down to share how it all went — what I wore, what I felt, and what stayed with me after.
But first — thank you. Thank you for your support, your messages, and your energy. Every comment and reaction means a lot. It gives us motivation and makes it all more alive.
Let’s begin.
Before Florence: a few days in Tuscany with BespokeAthens
Before the start of Pitti Uomo 108, I was invited to Tuscany to join the celebration of BespokeAthens 20th anniversary. It was a few unforgettable days — slow, deep, warm. Days filled with conversations, silence, nature, and style.
Thank you, dear Vassilis, again — for your trust, your presence, and this moment. This trip reminded me how important our surroundings are. Who we choose to walk next to. And how that shapes everything — our work, our rhythm, our taste.
Pitti Uomo 108: how it started
The official start was on Tuesday, but already on Monday I had three event invitations. Arriving in Florence is always special. You step out of the train, walk down the street — and suddenly you’re meeting friends, familiar faces, shaking hands, smiling. It begins right there — in the city itself. Florence becomes a stage where men’s style walks freely.
Day one: green suit, rain, and calm confidence
The first day brought rain — unexpected but beautiful in its own way. I wore a green suit with high-waisted trousers and double pleats, a dark navy shirt, Belgian loafers, and a cashmere jumper instead of a blazer — something that’s become a signature for me. The outfit felt like a quiet kind of confidence. Style that doesn’t need to shout.
Day two: light colors and ease
For the second day I wore a light cream single-breasted suit with wide lapels and patch pockets. I paired it with an olive-grey shirt, tassel loafers, and a portfolio in matching tones. The outfit was clean, soft, and balanced. When clothes don’t fight for attention, but simply support who you are — that’s where true style lives.
The evening suit story
There was also a story about my evening suit. I honestly didn’t expect it to arrive on time — and we only had one fitting. That’s always a risk. For me, the fit must be right. That’s the only way I feel fully confident. I always tell brands I work with: I don’t take responsibility for how the clothes will fit if I can’t test them.
But as it turns out — sometimes, risk brings reward. The suit turned out beautifully. And now I’m thinking: where can I wear it next? Maybe a night at the theatre — a place with some history, some velvet, and soft lights.
Day three: a Tuscan dinner under the sky
The third day didn’t go as planned — and that made it even better. I was invited to a dinner in Tuscany — outdoors, under the open sky, at a beautiful vineyard.We talked about life, choices, timing. About how we are responsible for most of what happens to us. Style that evening had nothing to do with clothes — it was in the way people spoke, listened, and shared the moment.
After Pitti: Venice, a shoot, and Milan
After Florence, we did a shoot for a brand — and then spent one magical day in Venice. That city never feels real — like you’re walking through someone’s dream. Then we went to Milan for the final part of the trip.
What stayed
For me, Pitti Uomo is not about fashion.It’s about style — how you move, how you speak, how you carry yourself.It’s about being intentional, true to your taste, and respectful to others and yourself.
Pitti Uomo 108 reminded me once again: style is not just what you wear. It’s how you live.
Thank you to everyone I met along the way — for the inspiration, the presence, and the quiet moments.See you in winter — same place, new stories.
Fact in the Spotlight
Leonardo da Vinci wrote most of his notes in mirror writing — from right to left, so they could only be read using a mirror. Some believe he did this to keep his ideas secret, while others say it was simply more comfortable for him as a left-hander.
Quote of the Week
Simplicity is the ultimate sophistication.
Leonardo da Vinci
That’s all for today. See you on Saturday next week!
Yours sincerely, Anton Masko



















