Brooks Brothers: A Timeless Legacy in American Fashion

Founded in 1818 by Henry Sands Brooks in New York City, Brooks Brothers holds the distinction of being the oldest continuously operating clothing retailer in the United States. What began as a small family-run business quickly built a reputation for quality and style, particularly through its pioneering approach to men’s fashion. In 1849, the company introduced American customers to the concept of the ready-to-wear suit, a move that would transform the industry. Throughout its history, Brooks Brothers has dressed numerous US presidents, including Abraham Lincoln, who famously wore a bespoke Brooks Brothers coat on the night of his assassination. The brand has become synonymous with classic American style, driving fashion forward with innovations such as the button-down collar shirt, the repp tie and the non-iron shirt.

Brooks Brothers stands for timeless elegance, expert craftsmanship and a commitment to tradition. At its core, the brand focuses on preserving the essence of classic American style while incorporating modern design elements. Each piece is crafted with sophistication and practicality in mind, offering customers garments that are both stylish and durable. Sustainability and ethical production practices are central to Brooks Brothers’ mission, ensuring that high standards are met across all product lines, from materials to manufacturing.

Brooks Brothers clientele is made up of individuals who value sophisticated, classic and conservative fashion. The brand’s core audience includes business executives, lawyers and politicians who prefer enduring styles to passing trends. With a focus on well-tailored, versatile clothing, Brooks Brothers remains a popular choice for those looking for pieces that transition seamlessly between formal and business-casual settings. The brand also appeals to those with a deep appreciation of American heritage and traditional fashion.

One of Brooks Brothers’ most iconic products is the Original Polo®️ Button-Down Oxford Shirt, introduced in 1896. Known for its distinctive button-down collar, this shirt has become a hallmark of American fashion. Other popular offerings include the “1818 Collection” of suits, which combine classic tailoring with contemporary flair, and the “Golden Fleece” line, which represents the pinnacle of luxury in men’s formalwear. Brooks Brothers’ Repp ties and non-iron shirts are staples for business professionals worldwide, reflecting the brand’s influence on professional attire.

Although I haven’t yet added Brooks Brothers to my personal wardrobe, the brand’s history and commitment to quality caught my attention and I felt compelled to share it with you. Some of our customers have chosen Brooks Brothers for their clothing needs, and based on their experiences, I can confidently say that the brand lives up to its reputation – especially when it comes to their shirts.